Marketing
10 Questions to Uncover Your Client’s Story
Understandably, there’s a lot of talk about story these days. But story is far from new. It’s not a buzzword, a trend, or a fad.
I'M JUSTIN
Welcome to my site. I’m grateful you’re here.
You can expect a daily dose of short stories (and the occasional really long, meandering one) in the messy intersection of entrepreneurship, marketing, personal, family, wellness, and my own path towards living a better story.
Hopefully, something resonates and you find some lesson I’m learning to be helpful on your own journey.
Because Lord knows, I’m still on my own…
Personal
Running into the Rain
“I’ll bring a couple ziploc baggies with me for my phone, and I’ll leave my AirPods at home…” There was a 100% chance of thunderstorms
Marketing
On Marketing: More Connecting, Less Convincing.
The path to purchase always goes through the heart. Not just the head. As marketers and storytellers, it’s really easy to forget that. We all
Business
On Leadership: Careful What You Ask
“I’m sorry I whiffed on these the last two quarters…” I started each conversation with some version of that, owning how I’d let busyness distract
Business
The Haunting Simplicity of Your Word
A lesson I’m learning (sometimes the hard way)… If ALL we did was exactly what we say we are going to do, when we say
Business
Saturday’s Question: Is It Enough?
How will you know? Do you still need more? And then, even more? What’s the end game? What will you miss in the chase? What
General
What Business Are You In?
I smiled when the email popped in, filled with words we didn’t write, but ones infused with familiar language in our partnership. “Some say we’re
Business
Clear the Path
It’s no secret there’s an assault on our attention. A constant barrage of incoming emails. A flurry of notifications. A calendar that will make you
Business
Saturday’s Question: Do You Have The Gumption?
To take the initiative that’s required? To take adversity’s best blows and keep swinging? To stand in the gap for someone else? To stand into
