Marketing
10 Questions to Uncover Your Client’s Story
Understandably, there’s a lot of talk about story these days. But story is far from new. It’s not a buzzword, a trend, or a fad.
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Marketing
On Marketing: More Connecting, Less Convincing.
The path to purchase always goes through the heart. Not just the head. As marketers and storytellers, it’s really easy to forget that. We all
Business
On Leadership: Careful What You Ask
“I’m sorry I whiffed on these the last two quarters…” I started each conversation with some version of that, owning how I’d let busyness distract
Business
The Haunting Simplicity of Your Word
A lesson I’m learning (sometimes the hard way)… If ALL we did was exactly what we say we are going to do, when we say
Business
Clear the Path
It’s no secret there’s an assault on our attention. A constant barrage of incoming emails. A flurry of notifications. A calendar that will make you
