Their perception of value is their reality of value.
Regardless of actual value delivered – exceptional, valuable, and timely reminders, reinforcements, and reassurances of value is every bit as important as the value itself.
Deliver value, that’s obvious. We all should. It’s a business.
Remind though, of that value, in relevant, helpful ways.
That’s where excellence gets executed.
Because without it, the client fills in the gaps with their own story.
Of course they do.
They’re human.
It’s what we do.
